TURN HEALTHY FOOD DELIVERY INTO A NEW LIFESTYLE TREND.
Work content
Social media
Concept development
UGC videos
Branding videos
Marketing campaign
Product photos
Client
Calori
How do you capture the attention of people who demand the best and turn a healthy meal delivery into something genuinely stylish?
Miten vangita laatua vaativien edelläkävijöiden huomio ja muuttaa terveellinen valmisruoka aidosti tyylikkääksi ilmiöksi?
We noticed that while people are living faster and performing better, their food options haven't kept up. We built a strategy for Calori that shifted the focus from "just a meal" to a lifestyle choice you’re proud to make. By combining clean Finnish ingredients and precise nutrition with a high-end look, we made Calori a natural part of the daily routine for those who refuse to settle.
Huomasimme, että vaikka ihmisten elämäntahti kiihtyy ja vaatimustaso nousee, ruokavaihtoehdot eivät ole pysyneet perässä. Rakensimme Calorille strategian, joka siirsi painopisteen "pelkästä ateriasta" elämäntapavalintaan, josta voi olla ylpeä. Yhdistämällä puhtaat suomalaiset raaka-aineet ja tarkat ravintoarvot huippuluokan estetiikkaan, teimme Calorista luonnollisen osan niiden ihmisten arkea, jotka eivät suostu tekemään kompromisseja.
What impact have we made at Calori?
In the last six months, Calori has successfully moved from a discovery phase to becoming a high-authority voice in the nutrition space. Our impact is defined by a rare "double-growth" trend: we didn't just reach more people; we made our existing community significantly more active.
Make the content stand out
Unlike the traditional food products video, I want to bring a new vision for the brand.
UGC is the key to trust building
We focus on high-quality UGC that offers true value, making sure every piece of content resonates with the customer.
We use consistent visual content to build a cohesive brand image.
Reels
Lifestyle photos
We also ensure that the product content is executed to the highest quality standards.
